All episodes

„The biggest problem is usually trying to get the technology to balance with the storytelling” - Lou Doye is constantly pushing the boundaries of what’s possible: The british based creative director helps launch the latest immersive storytelling technology and has realized ground-breaking productions for the META Quest, the Apple Vision Pro and many more. Join podcast host Christina Rees, one of the Emotioneers from MACK Magic, in this inspiring conversation about the latest AR-trends in storytelling, the new VR animation tool „Quill“ and about the biggest challenges in creating and producing immersive experiences. „When you are a smaller company, you...

“KI fehlt einfach das Herz. Und das hört man“ - Sebastian Kübler prägt mit seinen einzigartigen Kompositionen seit über 15 Jahren die Freizeitpark-Branche. Der Lead Composer der 2112 Studios (MACK One) kreiert mit seinem Team einen Sound ala Hollywood - made im Europa Park in Rust. Podcast-Host Michael Mack spricht mit dem gefragten Komponisten über die Zukunft der Musikproduktion: Wie beeinflußt KI schon heute die Arbeit der Musikproduzenten? Welche Urheber-rechtlichen Fragen sind ungeklärt? Kann KI echte Emotionen erzeugen und einen Welthit produzieren? „Musikalisch ist die KI noch zu schlecht und nicht individuell genug. Beim Gesang sieht es anders aus -...

“I think nothing is off the limits if the director wants to go for it“ - Sarah Ellis pushes the envelope and enriches Shakespeare’s iconic works with innovative and creative storytelling techniques, innovative technologies and exciting partnerships. Join podcast host Christina Rees, one of the Emotioneers from MACK Magic, in this inspiring conversation about the legacy of Shakespeare, his timeless appeal to audiences around the globe and the opportunities by combining these masterpieces of storytelling with innovative technologies. "Technology has to work with the story, that's really important to us.“ To be or not to be - that is the...

“We have reached this point that the question is not what is possible - we have come to the point what is useful” - Rolf Schumann is an outstanding leading entrepreneurial figure in the fields of technology and innovation. Working as Co-CEO for Schwarz Digits (Schwarz Group is the world's fourth largest goods retailer with approx. 154 billion EURO in sales in 2022), he’s responsible for transforming a traditional retail group with brands such as Lidl and Kaufland into a digital giant that has become the most important AI player and innovator in the German market. Join podcast host Michael...

„I don’t believe in a world where we only will do digital experiences” - Peter van der Schans is a true leader in the leisure industry: As head of IAAPA’s EMEA team, he’s truly shaping the future of entertainment. Join podcast host Lukas Metzger, Head of Operations at Europa Park, in this thrilling conversation about how emerging technologies are revolutionizing the amusement park experience, the significance of interactive storytelling in enhancing visitor engagement and why transformative strategies are crucial for impactful change in the industry. „We have large Player in the market, they are buying multiple parks, family owned businesses...

“When people say ‚AI is against humans‘: it’s not true! Sitting in front of a computer all day, that’s a human killer. If you can give that to a machine that will do it better than you - it’s value!“ - David Granite is a true mastermind for blockchain, AI, robotics, AR, VR and MR. Working for Dorier Group as creative technologist, he creates immersive experiences for big brands like Audemars Piguet or UEFA. Join podcast host Marcus Ernst, one of the Emotioneers from MACK One, in this thrilling conversation about how to utilize new technologies, the role of gamification...

„For someone who truly loves Theme Parks, I like originality - what you have done with Voltron Nevera, to me it is very original“ - Tim Baldwin is editorial writer at Amusement Today - the attractions industry news leader since 1997 and the presenter of the prestigious Annual Golden Ticket Awards. Join podcast host Michael Mack, founder and CEO on MACK One, in this thrilling conversation about major trends in the amusement industry, new game-changing technologies and what the future of entertainment may look like: Is there a social change in terms of time out and recovery after the Covid...

“The roller coaster itself is no longer the central experience, it becomes part of a larger experience” - get started for the new multi-launch coaster VOLTRON NEVERA - powered by Rimac! In this episode, the minds behind this innovative project from EUROPA PARK Rust provide a detailed insight: from the idea to development to the first ride. Podcast host Patrick Marx, Head of Masterplanning MACK Emotioneers, speaks with Development Manager Dennis Gordt and Roller Coaster Planner Stephan Alt from Mack Rides: “We are something like the kitchen planners for roller coasters!” What were the biggest challenges in this gigantic project?...

„We want to use theatrical tricks in our immersive experiences - and I think that is the key why the shows are working so well and people are so in love with it“ - Jelle de Jong is a visionary leader and innovator in the realm of immersive exhibitions. As CEO and executive producer at Madrid Artes Digitales, he spearheads the development of groundbreaking exhibitions and has positioned himself at the forefront of the immersive experience industry. Join podcast host Marcus Ernst, one of the Emotioneers from MACK One, in this behind-the-scenes conversation about the fusion of technology and art:...

„All of these new things are tools - and if you give tools to creative people, creative people will find new and interesting ways to use them” - Anthony Williams and Andy Lanning combine a broad range of experience in the areas of storytelling, writing and creativity. Before founding their company „Ideas and Inks Limited“, they worked for DC Comics, Marvel and Magic Leap. The list of world-famous characters they worked on is impressive: Superman, Batman, Justice League, Loki, Wolverine, Spiderman, Deadpool, The Guardians of the Galaxy, Captain America and The X-Men - just to name a few. Join podcast...