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„Man muss nicht mit Ed und Edda aufgewachsen sein, um bei Grand Prix of Europe mitzufiebern. Der Film spricht wirklich jeden an.“ David Ginnuttis ist Creative-Head, Storyteller und Autor bei MACK Magic und einer der kreativen Köpfe hinter dem ersten internationalen Kinofilm des Europa-Park. In dieser Folge von The World Beyond spricht Podcast-Host Michael Mack mit ihm über eines der ambitioniertesten Projekte in der Geschichte des Familienunternehmens. Gemeinsam mit Warner Bros. entstand ein Animationsfilm auf internationalem Top-Niveau, an dem mehrere hundert Menschen weltweit beteiligt waren. Der Film Grand Prix of Europe startet am 24. Juli 2025 in den deutschen Kinos...

“Tangibility was a problem. LEGO is the king of tangibility.” – When Brian Schwab reflects on his work, it’s more than nostalgia, it’s a call to rethink how we design technology. As Head of AI & Creative Technology at LEGO and a veteran of the gaming industry, Brian blends decades of interactive experience with a deep belief in human-centric design.
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In this episode of THE WORLD BEYOND, podcast host Marcus Ernst sits down with one of the most thoughtful minds in game design and emerging tech. Brian has worked across major studios, tackled the challenges of spatial computing at...

“We can show you your breath like stardust.” – When Nanea Reeves talks about her work, it sounds poetic — but it’s also deeply rooted in cutting-edge technology. As the founder and CEO of TRIPP, Nanea is at the forefront of a revolution that blends immersive virtual reality, emotional wellness and artificial intelligence into one powerful experience.
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In this episode of THE WORLD BEYOND, podcast host Marcus Ernst sits down with one of the most innovative voices in tech and mindfulness. Nanea’s career spans leadership roles at giants like Sony PlayStation and Electronic Arts, she has advised Oculus in...

„The internet will transform into spatial experiences. So, of course, we need virtual cities.“ Patrik Schumacher, CEO of legendary Zaha Hadid Architects and a true visionary, envisions a future where architecture exists in both the physical and digital realms. As the boundaries between the real and virtual worlds blur, urban planning must undergo a radical transformation. In this episode of THE WORLD BEYOND, podcast host Michael Mack sits down with Patrik Schumacher at the AUREA Award at Europa-Park to discuss the challenges and opportunities facing tomorrow’s cities: How can architecture enhance efficiency and sustainability? What role does gaming technology play...

“I’m not afraid of evil AI; I’m much more afraid of evil people misusing the AI superpowers given to them.” – Alvin Wang Graylin is a true pioneer in the fields of Virtual and Augmented Reality. Over 30 years ago, he recognized that artificial intelligence would play a significant role in shaping the future and transforming our lives. Today, he serves as the Global Vice President of Corporate Development at HTC and is widely regarded as one of the leading experts on the Metaverse and artificial intelligence. His book, „Our Next Reality: How the AI-powered Metaverse Will Reshape the World“,...

„Wir haben 400 Rechner bei uns stehen, die über ein Jahr lang Tag und Nacht rendern“ - Bernd Bohnert ist Produktionsleiter bei MACK Animation und gibt einen exklusiven Einblick in die Produktionsprozesse des ersten 90-minütigen Kinoabenteuers mit den Europa Park Maskottchen-Stars Ed & Edda: GRAND PRIX OF EUROPE. Der Kinofilm ist eine Co-Produktion von MACK Magic und Warner Bros. Film Productions Germany und wird verantwortet von Michael Mack. Parallel zum Leinwandabenteuer (ab Sommer 2025 überall im Kino) entsteht in Europas größten Freizeitpark der neue interaktive 3D-Darkride GRAND PRIX EDventure: „Wir bringen Spielspaß und Abenteuer durch modernste Multimedia-Integration und liebevolle thematische...

„Dass Voltron ein absoluter Kracher wird, war relativ schnell klar – denn das war auch die Anforderung! Eine Anlage in dieser Größenordnung bauen wir nur alle 10 bis 15 Jahre, da muss es einfach sitzen.“ - Patrick Marx, Head of Masterplanning bei MACK One, und Lukas Metzger, Head of Park Operations im Europa Park, sind näher dran an der „besten neuen Achterbahn der Welt“ als jeder andere: Seit der ersten Fahrt vor etwa 6 Monaten hat Voltron Nevera powered by Rimac bereits knapp 3 Millionen Menschen durch die Luft gewirbelt. Podcast-Host Michael Mack, Gründer und CEO von MACK One, gibt...

“Horror is not about the monster. It’s about hope.” - Bill McCoy is a world-renowned make-up artist who has been creating incredible and often terrifying characters for film, TV, and live events for over 25 years. His exceptional work can be seen in major Hollywood productions such as “Stranger Things,” “The Walking Dead,” and many more. Join podcast host Michael Mack, founder and CEO of MACK One, in this thrilling conversation about the psychology of creating fear, the delicate balance between horror and storytelling, and the innovative trends shaping the future of special effects make-up. Plus, get an exclusive sneak...

“The next big change is how we achieve performances for these figures — how we create an experience that feels organic, as if it's happening in real time.” Bill Butler is a brilliant mind in the field of creating and programming hyper-realistic mechatronic puppets (animatronics) controlled by multiple machines to move fluidly. Join podcast host Christina Rees, one of the Emotioneers from MACK Magic, in this deep-dive conversation about a top-secret project for the U.S. Department of Defense, where they built an immersive training space for the Marines (a highly detailed Afghan village), and how innovations are changing the way...

"With immersive media, if it’s done well, we can recreate a kind of reality — and this is pretty cool because it brings that reality into your home," says Dr. Thomas Wagner, one of Germany’s leading figures in the field of virtual reality games, VR, and AR. As the Chief Operating Officer and Co-Managing Director at Munich-based K5 Factory, he and his team are currently developing the only officially licensed Oktoberfest game. Join podcast host Marcus Ernst, one of the Emotioneers from MACK One, for a behind-the-scenes conversation about the biggest misconceptions about VR, tackling the challenges of creating large-scale...