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Marcus Ernst works for MACK Interactive as project manager for YULLBE, Europa-Park's own location based virtual reality experience. Also, he is the project manager of the AUREA Award: From January 17th to 19th, the brightest minds in immersive tech and XR coming together at Europa Park in Rust to lookout for the most successful companies, people and ideas in the market to award their success, resilience and positive impact. Join podcast host Michael Mack and his guest talking about this years AUREA Award highlights: Who are the secret special guests? How are the winners selected? Who is part of the...

Every week, Michael Mack welcomes the leading experts, courageous entrepreneurs, professors and future-shaping inventors from various areas of expertise as guest in his podcast. Take an exclusive peek into the future and tune in to Michael Mack's exciting best of 2023 episode:

1 - David Rynearson, Senior Software Programmer and Consultant at "NASA"

2 - Clark Parsons, Founder & CEO "Internet Economy Foundation"

3 - Amy Jupiter, Experience Designer & Former Disney Imagineer

4 - Sir Richard Taylor, 5-time Academy Award-Winner and Founder "Weta Workshop"

5 - Rony Abovitz, visionary entrepreneur and inventor, founder of "MAKO Surgical Corp" and AI...

„We’ll see a fight in 2024, a race for wearable AI and these devices“ - let's dive deeper into the world of tomorrow in this second part: Podcast host Michael Mack and his guest Cathy Hackl talking about how fashion, creativity and technology are coming together in 2024. The renowned tech futurist also hopes, that „new technology is used in research and education, because education needs to be changed.“ Another topic of their thrilling conversation is the future of theme parks: „I was at the age of 8 when I was engaged with augmented reality for the very first time:...

“Play video games with your kids, see what they are doing, where they spend their money” - Cathy Hackl is a renowned tech futurist and a bestselling author. Dive in and join podcast host Michael Mack as he gains deeper insights about the metaverse and web 3.0 strategies, NFTs, gaming, virtual fashion and how to extend brands into virtual worlds. Cathy's prediction for 2024: „Technologies like Apple Vision Pro will allow AI to see the world how we see it. It’s the year that we move away from just AI text training into training with images and videos.“ Her super...

In the second part of this intriguing episode, Michael Mack and Kristie Collins dive even deeper into the world of AI in marketing and online shopping! Kristie reveals where the limitations of AI lie, what has to happen for AI to be regulated by the government, and how much we are already using this technology without even realizing it. For the first time ever on this podcast, host Michael Mack also poses a question to an Artificial Intelligence and investigates directly at the source what the next big breakthrough in AI could be. Tune in and listen to this exciting...

Join Michael Mack's latest exploration of the world of tomorrow! In this exciting episode, he consults Kristie Collins, CEO at FactFinder, on her expertise about AI in marketing and online shopping. Kristie invites you to take an exclusive peek at some of the secrets behind FactFinder's huge success and why it is the Europe's leading e-commerce business in Product Discovery. She herself is a sought-after overall AI-, shopping- and marketing expert. In this podcast episode, she discusses FactFinder's latest revolutionary technology, Pulse, and reveals why the company incorporates a technology called Authentic Intelligence! Be sure to tune in and learn...

„AI will change everything – theme parks, live shows, music, television“. Let's dive deeper into the world of tomorrow in this intriguing second part: Podcast host Michael Mack and his guest Marc Zachary talk about location-based entertainment venues of the future, the immersive fusion of the real world and virtual ones, and which topics and stories we will likely see in attractions in the coming years.
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A MACK One Original Podcast.

Marc Zachary, former head of Disney Location-Based Experiences and highly sought-after consultant and president of his own company “Experiential Advisors”, shares his unparalleled expertise in theme parks, live shows, film, television, home video, music, mobile and online entertainment. Together with podcast host Michael Mack, he takes you on an exciting journey into the world of entertainment of tomorrow: How will AI affect the industry? Is home entertainment ready for AR and VR? What problems are cinemas and TV stations facing? Find out and tune into part 1 of this exciting talk!
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A MACK One Original Podcast.

„We do tests with applications that don't need a headset in the car“ - Nils Wollny speaks plainly about the challenges and plans of his tech company holoride. Join podcast host Michael Mack in this second part of „The World Beyond“! The two exchange visionary ideas and technical challenges. Big topic: The way we travel from A to B will change drastically. But: „It takes time to be successful“. As always, Michaels final question is: What will the future look like 7 years from now? Find the answers in this podcast episode!
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A MACK One Original Podcast.

„I love media, entertainment and cars - with holoride I’ve created my dream job!“ - transforming cars into interactive experience platforms by connecting extended reality content with data points from the vehicle in real time - that’s the mission of Nils Wollny and his team at holoride. Before co-founding that revolutionary company, Nils was head of digital business and customer experience at Audi. Dive in and join podcast host Michael Mack as he gains deeper insights about how VR and AR technologies combined with entertainment on the go will change the future of traveling.
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A MACK One Original Podcast.