All episodes

“Play video games with your kids, see what they are doing, where they spend their money” - Cathy Hackl is a renowned tech futurist and a bestselling author. Dive in and join podcast host Michael Mack as he gains deeper insights about the metaverse and web 3.0 strategies, NFTs, gaming, virtual fashion and how to extend brands into virtual worlds. Cathy's prediction for 2024: „Technologies like Apple Vision Pro will allow AI to see the world how we see it. It’s the year that we move away from just AI text training into training with images and videos.“ Her super...

In the second part of this intriguing episode, Michael Mack and Kristie Collins dive even deeper into the world of AI in marketing and online shopping! Kristie reveals where the limitations of AI lie, what has to happen for AI to be regulated by the government, and how much we are already using this technology without even realizing it. For the first time ever on this podcast, host Michael Mack also poses a question to an Artificial Intelligence and investigates directly at the source what the next big breakthrough in AI could be. Tune in and listen to this exciting...

Join Michael Mack's latest exploration of the world of tomorrow! In this exciting episode, he consults Kristie Collins, CEO at FactFinder, on her expertise about AI in marketing and online shopping. Kristie invites you to take an exclusive peek at some of the secrets behind FactFinder's huge success and why it is the Europe's leading e-commerce business in Product Discovery. She herself is a sought-after overall AI-, shopping- and marketing expert. In this podcast episode, she discusses FactFinder's latest revolutionary technology, Pulse, and reveals why the company incorporates a technology called Authentic Intelligence! Be sure to tune in and learn...

„AI will change everything – theme parks, live shows, music, television“. Let's dive deeper into the world of tomorrow in this intriguing second part: Podcast host Michael Mack and his guest Marc Zachary talk about location-based entertainment venues of the future, the immersive fusion of the real world and virtual ones, and which topics and stories we will likely see in attractions in the coming years.
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A MACK One Original Podcast.

Marc Zachary, former head of Disney Location-Based Experiences and highly sought-after consultant and president of his own company “Experiential Advisors”, shares his unparalleled expertise in theme parks, live shows, film, television, home video, music, mobile and online entertainment. Together with podcast host Michael Mack, he takes you on an exciting journey into the world of entertainment of tomorrow: How will AI affect the industry? Is home entertainment ready for AR and VR? What problems are cinemas and TV stations facing? Find out and tune into part 1 of this exciting talk!
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A MACK One Original Podcast.

„We do tests with applications that don't need a headset in the car“ - Nils Wollny speaks plainly about the challenges and plans of his tech company holoride. Join podcast host Michael Mack in this second part of „The World Beyond“! The two exchange visionary ideas and technical challenges. Big topic: The way we travel from A to B will change drastically. But: „It takes time to be successful“. As always, Michaels final question is: What will the future look like 7 years from now? Find the answers in this podcast episode!
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A MACK One Original Podcast.

„I love media, entertainment and cars - with holoride I’ve created my dream job!“ - transforming cars into interactive experience platforms by connecting extended reality content with data points from the vehicle in real time - that’s the mission of Nils Wollny and his team at holoride. Before co-founding that revolutionary company, Nils was head of digital business and customer experience at Audi. Dive in and join podcast host Michael Mack as he gains deeper insights about how VR and AR technologies combined with entertainment on the go will change the future of traveling.
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A MACK One Original Podcast.

Christian Dawson is one of seven individuals from around the world who hold the keys to control security at the core of the internet: the domain name system (DNS). Dive in and join podcast host Michael Mack as he gains deeper insights into how the World Wide Web truly operates, why we shouldn't fear cloud services, and why the German Data Protection Regulation (GDPR) already sets the rules for global internet traffic. As always, his final question is: What will the future of the Internet look like 7 years from now? Find the answers in part 2!
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A MACK...

It sounds like science fiction: seven keys, held by individuals from all over the world, that together control security at the core of the web. Join Michael Mack in this thrilling new podcast episode as they delve into the system at the heart of the web that controls everything: the domain name system, or DNS. This is the internet's version of a telephone directory. Christian Dawson shares how he became a member of this extraordinary "key holder club," how the Internet was built, and what most people misunderstand about how the World Wide Web is constructed.
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A MACK One...

Daniel Lamarre, Executive Vice-Chairman of the Board and former CEO of the world-renowned show empire Cirque du Soleil, joins Michael Mack in this intriguing new episode to exchange insights into all things surrounding live entertainment. Lamarre shares how his company creates their famous shows, gives insights into how Cirque became a household name that is synonymous with spectacular and high-quality live experiences all over the world, and recounts how their company survived Covid. He also answers the question of if and how live entertainment will likely change in the future and spills their secret on how they succeed in keeping...